Our Story

Who Are We

Our story is a shared dream between a mom and two daughters, which we have shared for many years and it starts like this:

Being a salon owner, I (Lori Ann) have always loved the fashion industry. In my earlier years at the salon, I would host and organize a fashion show, featuring the latest hair styles, clothes and makeup. My kids were always a vital part of this annual event. As my daughters, Kacie and Renae, got older, they became interested in the fashion industry as well. The girls grew up, went off to school, got married and started families. It became a dream of ours to have a clothing store together but never seemed possible because of the miles between us. Because of social media, we realized our dream could come true – We could go into business together without being in the same location. After months of preparation, a mother and her daughter’s dream became a reality. “Beautiful You Boutique” was born. And to make it even more rewarding, my son Michael developed our online store for us. We are more than happy and excited to bring you the latest fashions at the most affordable prices. It is our goal to become YOUR Boutique. Along with being able to order from our website, we keep inventory at two physical locations in South Dakota to best provide our customers the option of trying things on or arranging a local delivery to avoid postage cost when possible. These arrangements can be made by though our “Contact Us” link. Thank you for checking us out and we hope you get to know “It’s a Beautiful You”.

We are Seeking

We are always on the lookout for partners we can trust and work with to continue our mission of providing big city fashion at a small town value. If you are a vendor or individual that feels they would make a great fit working with us, we would love to hear from you! Please reach us via our Contact Us Page and get in touch!

Our ambitious goals

  • To provide the latest styles in fashion at an affordable rate with stellar customer service
  • To provide a large and constant variety to all customers in an easy and fun shopping environment
  • To provide our small rural towns and community members a place to shop and keep business local

Our experience

We are proud to say (without revealing our ages – hehe!) that our team has over 50 years of combined experience in retail space.

Our Mission

We take pride in our abilities to show our customers the love with every interaction we have the opportunity to encounter. We understand that clothes shopping can be an uncomfortable experience for many reasons, so we take a no intimidation approach and welcome our patrons with big smiles and small town courtesy.